Skripsi

ANALISIS PERHATIAN VISUAL DAN USABILITY PADA TAMPILAN UI WEBSITE GRAMEDIA DIGITAL MENGGUNAKAN METODE EYE TRACKING

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The Gramedia Digital website, a digital reading service platform, has been identified as facing usability and visual clarity challenges that could potentially hinder efficiency and user experience. Therefore, this study combines two methods: Eye Tracking using RealEye.io and Usability Testing through Maze.co to evaluate the interface and user interactions comprehensively. The testing through Realeye.io and Maze.co involved five participants who were asked to complete three main tasks: logging in, browsing book categories, and checking out. The results showed that in Task 1 (Login), the visual focus of all participants was well directed at the input form and action buttons. Usability testing showed an average completion time of 15.1 seconds, a misclick rate of 16.7%, and a usability score of 97. In Task 2 (Browsing Book Categories), users' visual attention was efficiently distributed from the navigation menu to the book list, with a usability score of 91 and a low misclick rate. In contrast, Task 3 (Checkout) presented significant obstacles, as most participants struggled to find the ‘Free Content’ menu, with a misclick rate of 67%, an off-path rate of 40%, and the lowest usability score (59). By combining Eye Tracking and Usability Testing methods, this study successfully provided a comprehensive overview of visual attention patterns as well as the effectiveness and efficiency of user interactions.

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Detail Information

Series Title

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Call Number

T1894822025

Publisher

Indralaya : Prodi Sistem Informasi, Fakultas Ilmu Komputer Universitas Sriwijaya., 2025

Collation

xvii, 106 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

005.107

Content Type

Text

Media Type

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Carrier Type

-

Edition

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Subject(s)

Pemrograman Komputer
Prodi Sistem Informasi

Specific Detail Info

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Statement of Responsibility

MI

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