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ANALISIS PENGARUH PERAN MEDIA SOSIAL DALAM MEMBANGUN KEPERCAYAAN PUBLIK PADA LAYANAN PPDB ONLINE DINAS PENDIDIKAN PROVINSI SUMATERA SELATAN

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This study aims to analyze the factors that influence public trust in the PPDB services of the Department of Education of South Sumatra Province through the utilization of government social media as a digital communication medium. The research employs the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method using SmartPLS 4. The findings indicate that two variables significantly affect public trust, namely Accountability (t = 2.816; p = 0.005) and Information Quality (t = 2.633; p = 0.009). In contrast, the variables Transparency, Responsiveness, Security and Privacy, and Managerial Competence do not meet the required level of significance (p > 0.05). These results demonstrate that institutional accountability and the delivery of accurate, comprehensible information are the primary determinants of public trust in digital government services. Therefore, enhancing accountability and information quality should be prioritized in the management of government social media platforms.

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Detail Information

Series Title

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Call Number

T1894982025

Publisher

Indralaya : Prodi Sistem Informasi, Fakultas Ilmu Komputer Universitas Sriwijaya., 2025

Collation

xvii, 149 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

302.230 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Sistem Informasi
Media Massa--Media Sosial

Specific Detail Info

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Statement of Responsibility

MI

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