Skripsi

STRATEGI KOMUNIKASI PEMASARAN HONOR OF KINGS DALAM MENARIK MINAT UNDUH REMAJA DI KOTA PALEMBANG

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4. This study aims to explore how Honor of Kings implements its marketing communication strategy to attract download interest in Palembang City. The object of this research is Honor of Kings, a new entrant in the MOBA (Multiplayer Online Battle Arena) game industry, which requires specific strategies to build brand awareness and attract more users. This research uses a qualitative approach, with data collection techniques including interviews, observation, and documentation. The study applies the marketing mix theory, which consists of four key dimensions: product, price, place, and promotion. The findings reveal that Honor of Kings has implemented marketing communication efforts aligned with the 4P marketing mix. Through various promotional strategies, Honor of Kings succeeded in reaching a significant number of downloads during the initial launch period. However, the brand still needs to improve and maintain consistency in both product development and marketing efforts in order to compete with its existing competitors.

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Availability

Detail Information

Series Title

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Call Number

T1817312025

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2025

Collation

xiv, 94 hlm.; ilus.; tab, 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.230 7

Content Type

Text

Media Type

unmediated

Carrier Type

other (computer)

Edition

-

Subject(s)

Prodi Ilmu Komunikasi
Media Komunikasi, Media Massa

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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