Skripsi

IMPLEMENTASI DIGITAL MARKETING DALAM MEMBANGUN BRAND AWARENESS (STUDI TERHADAP INDIBIZ BY TELKOM INDONESIA WILAYAH TELEKOMUNIKASI SUMATERA SELATAN)

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This research alms to analyze how Indibiz by Telkom Indonesia South Sumatera Region uses digital marketing to build brand awareness. Digital marketing is a communication strategy that uses digital platforms to reach consumers more effectively. This study focuses on how Indibiz uses channels such as social media, content, SEO, and paid ads to improve brand recognition, especially among small and medium businesses (MSMEs) in Palembang. The research method used is qualitative with a descriptive approach. Data were collected through in-depth interviews with the Business Service team as the main informants, as well as several supporting informants. The analysis is based on the Integrated Digital Marketing theory, which includes three types of media: owned media, earned media, and paid media. The reuslts show that Indibiz's digital marketing strategy is not yet fully integrated. The content shared is not consistent, SEO is not well optimized, and paid ads have not been very effective in reaching the target audience. Another finding is the lack of digital skills among the marketing team, which becomes a challenge. This study concludes that even though Indibiz has used various digital platforms, the strategy still needs to be improved to build stronger brand awareness. Keywords: Digital Marketing, Brand Awareness, Indibiz, Communication Strategy, Online Media.

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Detail Information

Series Title

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Call Number

T1818532025

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2025

Collation

xv, 45 hlm.; ilus.; tab, 29 cm

Language

Indonesia

ISBN/ISSN

-

Classification

384.507

Content Type

Text

Media Type

unmediated

Carrier Type

other (computer)

Edition

-

Subject(s)

Komunikasi tanpa kabel
Prodi Ilmu Komunikasi

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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