Skripsi

PENGARUH LABEL SERTIFIKASI HALAL, BRAND IMAGE, DAN WOM TERHADAP KEPUTUSUAN PEMBELIAN KONSUMEN MIXUE ICE CREAM & TEA DI INDARALAYA

---

The purpose of this study was to determine and explain the effect of Halal Certification Label, Brand Image, and Wom on Purchase Decision of Mixue Ice Cream & Tea consumers in Indralaya. This research used a quantitative approach with data collection methods through likert scale questionnaires. The population in this study were 100 respondents who used Non-Probability Samplig techique with Purposive Sampling method. Data analysis techniques in this study were multiple linear analysis, coefficient of determination testing and hypothesis testing who has been tasted using the SPSS Statistic 29 for Windows program. The results of R2 test indicates Halal Certification Label, Brand Image and Wom contributes by 75% on Purchase Decision. The Study results in Halal Certification Label, Brand Image and Wom variabels that have a significant partial and simultaneous on Purchase Decision.

---

Availability

Detail Information

Series Title

-

Call Number

T1517742024

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi., 2024

Collation

ix, 74 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

-

Classification

658.834 207

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

-

Subject(s)

Purchase Decision
Prodi Manajemen

Specific Detail Info

-

Statement of Responsibility

KA

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment