Skripsi

POLA JARINGAN SOSIAL TENGKULAK DALAM PEMASARAN BERAS DI KECAMATAN BELITANG MULYA KABUPATEN OGAN KOMERING ULU TIMUR

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The aim of this research is to determine the pattern of social networks and involvement of middlemen in rice marketing in Belitang Mulya District, East Ogan Komering Ulu Timur. The research method used in this research is a qualitative research method using a descriptive approach. The results of the meeting were obtained through primary data in the form of observations, in-depth interviews and documentation. This research uses Damsar's (2009) theory which explains social network patterns which have three levels, namely, micro network patterns, meso network patterns and macro network patterns. The research results show that the micro network pattern is a network between farmers and middlemen and factory owners and middlemen; the meso network pattern, namely the marketing network of middlemen and consumers and nearby consumers, and the macro network pattern, namely the marketing network of middlemen and consumers outside the region. The involvement of middlemen in rice marketing, namely middlemen as collectors, middlemen as connectors, middlemen as buyers, middlemen as marketers and middlemen as owners. capital or creditors. Keywords: Social Network Patterns, Marketing, Middlemen

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Availability

Detail Information

Series Title

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Call Number

T1579592024

Publisher

Indralaya : Prodi Sosiologi, Fakultas Ilmu Sosial Dan Politik Universitas Sriwijaya., 2024

Collation

xiv, 58 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

306.307

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Sosiologi Ekonomi
Prodi Sosiologi

Specific Detail Info

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Statement of Responsibility

TUTI

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