Skripsi

RESILIENSI EKONOMI UMKM DALAM MEDIA SOSIAL TIKTOK DI SOCIAL BREAD

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This research discusses economic resilience in small and medium-sized enterprises (SMEs) within Social Bread, highlighting the limitations SMEs face in their operational scope. The initiative undertaken is to join Social Bread. The purpose of this research is to identify the economic resilience of SMEs in Social Bread in facing the challenges of the digitalization era. The research method used is descriptive qualitative. Data collection was obtained through observation, indepth interviews, and documentation. The results of this research show that SMEs have resilience in terms of human resources, experience, and competitive ability. The effort made was to decide to collaborate with Social Bread, thus resolving the issues found in SMEs through this cooperation. The facilities provided by Social Bread are highly beneficial for economic sustainability in the digitalization era.The conclusion of this research is that Social Bread enhances the economic resilience of SMEs on TikTok through three main aspects: human resources, experience, and competitive ability. The solutions offered by Social Bread help SMEs overcome these limitations and develop sustainable digital strategies. Overall, this research emphasizes the importance of adaptation and innovation in digital marketing strategies for SMEs. Support from Social Bread enables SMEs to leverage the potential of social media, especially TikTok.

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Availability

Detail Information

Series Title

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Call Number

T1518512024

Publisher

Indralaya : Prodi Sosiologi, Fakultas Ilmu Sosial dan Politik., 2024

Collation

ix, 86 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

338.642 07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

-

Subject(s)

Usaha Mikro Kecil dan Menengah (UMKM)
Prodi Sosiologi

Specific Detail Info

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Statement of Responsibility

KA

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