Skripsi

ANALISIS PENGARUH SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT (SCRM) TERHADAP MINAT BELI DAN LOYALITAS PELANGGAN GRABFOOD

---

GrabFood, makes it easier for consumers to buy food and beverages without having to go to a restaurant. The competition between GrabFood and its competitors is currently growing rapidly. Therefore, GrabFood implements CRM activities by promoting various promotions and foods through social media platforms using the Instagram account @grabfood.id. This study focuses on examining whether activities on Instagram @grabfood.id can influence customer relationships, especially purchase intention and customer loyalty. This research uses a quantitative survey method with a sample size of 104 respondents. The results of this study indicate that the activities conducted by GrabFood through social media, particularly Instagram, have a positive and significant impact on purchase intention and customer loyalty. This is supported by the T-Statistics value, which is greater than 1.96, and a p-value of 0.000.

---

Availability

Detail Information

Series Title

-

Call Number

T1525052024

Publisher

Indralaya : Prodi Sistem Informasi, Fakultas Ilmu Komputer Universitas Sriwijaya., 2024

Collation

xiii, 126 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

-

Classification

658.812 07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

-

Subject(s)

Prodi Sistem Komputer
Manajemen Hubungan Pelanggan (CRM)

Specific Detail Info

-

Statement of Responsibility

KA

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment