Skripsi

STRATEGI PUBLIC RELATIONS DALAM MENINGKATKAN CITRA POSITIF DPRD PROVINSI SUMATERA SELATAN

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The title of this research is Public Relations Strategy in Improving the Positive Image of the Regional House of Representatives of South Sumatra Province. The study was conducted due to ineffective public relations strategies and negative media partners. The purpose of this study is to determine the effectiveness of the public relations strategy in improving the positive image of the Regional House of Representatives of South Sumatra Province. The research method used in this study is descriptive qualitative. Data were collected through interviews, observations, and documentation. The study employs Rosady Ruslan's (2007) public relations strategy theory. The results indicate that the public relations strategy to improve the Regional House of Representatives' positive image has been effective and it has positively contributed to improving the image by establishing good relations with the community, monitoring and responding to public opinion, facilitating two-way communication, disseminating educational information, cooperating with internal and external parties, and participating in national development programs.

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Availability

Detail Information

Series Title

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Call Number

T1817672025

Publisher

Indralaya : Prodi Ilmu Administrasi Publik, Fakultas Ilmu Sosial dan Politik Universitas Sriwijaya., 2025

Collation

xv, 82 hlm.; ilus.; tab, 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

352.130 7

Content Type

Text

Media Type

unmediated

Carrier Type

other (computer)

Edition

-

Subject(s)

Administrasi Pemerintahan
Prodi Ilmu Administrasi Publik

Specific Detail Info

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Statement of Responsibility

MURZ

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