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PENGARUH TAYANGAN PROGRAM HIBURAN STUDIO 42 PAL TV TERHADAP MINAT MENONTON TV LOKAL (STUDI PADA MAHASISWA JURUSAN ILMU KOMUNIKASI ANGKATAN 2020-2023 FISIP UNSRI)

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Palembang TV, commonly referred to as PALTV, is a local television station broadcasting in the Palembang city area. With the program motto "Memang Punyo Kito," PALTV offers interactive broadcast programs that emphasize a close connection to Palembang's culture. One of PALTV's flagship programs is Studio42, an entertainment program. This research aims to examine the influence of the Studio42 entertainment program on the viewing interest of Communication Science students from the 2020-2023 cohorts at FISIP Unsri. The study employs a quantitative research method, involving the distribution of questionnaires, documentation, and literature review. This research applies the theories of Mass Communication and Viewing Interest by Ardianto. According to these theories, three indicators of a broadcast program and three indicators of viewing interest are detailed. The findings of this study reveal a positive influence between the entertainment program and the viewing interest in the Studio42 entertainment program. However, there are several other factors that can affect viewing interest. Keywords: Studio42, Entertainment Program, Viewing Interest, Effect

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Detail Information

Series Title

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Call Number

T1571732024

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya., 2024

Collation

xvi, 107 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.234 07

Content Type

Text

Media Type

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Carrier Type

-

Edition

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Subject(s)

Komunikasi Massa
Prodi Ilmu Komunikasi

Specific Detail Info

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Statement of Responsibility

TUTI

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