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ANALISIS SALURAN DAN EFISIENSI PEMASARAN BERAS PADA KORPORASI PETANI PT TELANG AGRO MANDIRI DI DESA TELANG SARI KECAMATAN TANJUNG LAGO KABUPATEN BANYUASIN

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The purpose of this research is to: 1) Identify marketing problems faced by farmer members of Farmer Corporation. 2) Analyze marketing channel patterns and efficiency of marketing results in Farmer Corporation. 3) Analyze the potential and alternative marketing of the results that can be done by Farmer Corporation. The method used in this research is survey method. The sampling method used in the research is purposive sampling method with a sample size of 50 farmer members of Farmer Corporation PT Telang Agro Mandiri. The data obtained consists of primary data and secondary data. The results of the research show that 1) there are three institutions involved in marketing rice in Farmer Corporation PT TAM, namely industrial consumers, agents, and Farmer Corporation PT TAM. 2) Channel I is a partnership pattern channel and Channels II and III are non-partnership channels. Partnership patterns provide greater benefits to farmer members of the corporation. 3) Marketing Channel III is the channel with the highest efficiency from the farmer's side where the farmer's share value is 89.87%. Meanwhile, from the profit and cost ratio, Farmer Corporation PT TAM found that Marketing Channel I obtained a profit of Rp 413/kg, the highest compared to other marketing channels. 4) For alternative marketing, it was found that there are approximately 2 industrial consumer companies that will cooperate with Farmer Corporation PT TAM starting next year, namely PT JIVA and PT Belitang Panen Raya.

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Detail Information

Series Title

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Call Number

T1519842024

Publisher

Indralaya : Prodi Ilmu Tanah, Jurusan Tanah, Fakultas Pertanian Universitas Sriwijaya., 2024

Collation

x, 52 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

381.413 180 7

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Pemasaran Beras
Prodi Ilmu Tanah

Specific Detail Info

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Statement of Responsibility

KA

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