Skripsi

MOTIF PENGGUNA APLIKASI BUMBLE SEBAGAI MEDIA KOMUNIKASI DI KOTA PALEMBANG

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This research aims to examine the motives of Bumble app users in the city of Palembang. Using a descriptive qualitative research method, data was collected through in-depth interviews, observation, and documentation, then verified using source triangulation and analyzed using the Uses and Gratifications theory. The results show that the motives of Bumble app users in Palembang are quite diverse, ranging from seeking friends, finding love, building relationships without commitment, and mere curiosity. Users experienced both positive and negative outcomes, with many finding value in using Bumble to expand their social networks. User satisfaction with Bumble is also influenced by their experiences. This phenomenon highlights the relationship between individual interactions and technology utilization. Keywords: Motives, Bumble, Media, Communication, Palembang

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Availability

Detail Information

Series Title

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Call Number

T1528302024

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya., 2024

Collation

xi, 143 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.231 07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Ilmu Komunikasi
Motif Komunikasi

Specific Detail Info

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Statement of Responsibility

KA

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