Skripsi

PEMASARAN RIMPI PISANG SALE IBU SUM NACIK MELALUI FACEBOOK DI DESA UJAN MAS BARU KABUPATEN MUARA ENIM

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The problem raised in this research aims to find out how Ibu Sum Nacik's Rimpi Pisang Sale is marketed via Facebook in Ujan Mas Baru Village, Muara Enim Regency. The research method used is descriptive qualitative with a case study research strategy. This research uses social action theory according to Max Waber. Research data was obtained from 4 main informants and 6 supporting informants using observation, interview and documentation techniques. The results of this research are that there is a combination of conventional and modern marketing in Ibu Sum Nacik's Rimpi Pisang Sale Marketing via Facebook in Ujan Mas Baru Village, Muara Enim Regency. Keyword: Marketing, Rimpi Banana Sale, Facebook

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Availability

Detail Information

Series Title

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Call Number

T1574402024

Publisher

Indralaya : Prodi Sosiologi, Fakultas Ilmu Sosial Dan Politik Universitas Sriwijaya., 2024

Collation

xvi, 84 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

338.040 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Usaha Kecil dan Menengah
Prodi Sosiologi

Specific Detail Info

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Statement of Responsibility

TUTI

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