Skripsi

ANALISIS KRITIS DALAM UPAYA MEWUJUDKAN KESETARAAN GENDER OLEH AJANG MISS UNIVERSE KEPADA KONTESTAN MARRIED WOMAN DAN TRANSGENDER

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The phenomenon of the Miss Universe pageant has sparked confrontation from many parties opposing the policy system regarding the requirements for contestants allowed to compete, such as the determination of participants height, age limits, and the new regulations permitting married women and transgender contestants to compete in 2023, including contestants from Colombia, Guatemala, the Netherlands, and Portugal. These new regulations were implemented by the Miss Universe Organization under JKN GLOBAL GROUP, led by CEO Anne Jakrajutatip, who is identified as transgender woman, as an effort to support gender equality and move towards inclusivity. This study aims to provide a critical analysis of the Miss Universe pageant's efforts to achieve gender equality for married women and transgender contestants. This study utilizes John Fiske's concept of Pop Culture to view Miss Universe's efforts to achieve gender equality as part of a popular culture product that features married women and transgender contestants. The research method used is a qualitative approach with data collection techniques including literature review and library research. The research results are presented through dimensions of the pop culture concept, namely the structural aspect, the meaning aspect, the sexualization aspect, and the media aspect. In the structural aspect, Miss Universe as a show will actually produce new values about inclusive policies introduced in a beauty contest and change the existing norms within it. In the meaning aspect, there are three main points: first, Miss Universe aims to change the definition and beauty standards regarding marriage, women with families, and having children; second, Miss Universe wants to change perceptions about gender identity, and third, as part of a marketing strategy that uses contestants as commodity objects. Meanwhile, in the sexual aspect, this contest presents contestants as products to be showcased, and there are exploitative actions that degrade the value of women. The last aspect, media, involves the presence of Married Women and Transgender contestants in Miss Universe as an attempt to demonstrate gender equality; however, the actions taken do not show effectiveness but rather serve as mere business fulfillment efforts.

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Detail Information

Series Title

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Call Number

T1530802024

Publisher

Indralaya : Prodi Ilmu Hubungan Internasional, Fakultas Ilmu Sosial dan Politik Universitas Sriwijaya., 2024

Collation

xiii, 87 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

305.307

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

-

Subject(s)

Prodi Ilmu Hubungan Internasional
Kesetaraan Gender — Kontes Kecantikan

Specific Detail Info

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Statement of Responsibility

KA

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