Skripsi

PENGARUH TERPAAN IKLAN DAN DAYA TARIK MYSKILL.ID TERHADAP MINAT PENGGUNAAN MEDIA BELAJAR ONLINE (Studi Terhadap Mahasiswa FISIP Universitas Sriwijaya Angkatan 2020)

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This research aims to determine the effect of exposure to advertising and the attraction of myskills on interest in using online learning media for students of FISIP UNSRI Class of 2020. The method used in this research is quantitative, the data in this research was obtained using a questionnaire distribution method which was processed using the IBM SPSS 29 application .Respondents in this research were 100 active FISIP students at Sriwijaya University Class of 2020. The data testing techniques used in this research include validity testing with, reliability testing with Alpha Cornbach. Classical tests and multiple linear regression analysis to test and prove research hypotheses. The hypothesis results show that Advertising Exposure has a positive effect and Advertising Attractiveness has a positive effect on Interest in Use. The results of this research show that the variables Advertising Exposure and Attractiveness have a partial influence on Interest in Use. Through multivariate analysis, it turns out that the variables Exposure to Advertising and Advertising Attractiveness also simultaneously influence Interest in Use.

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Detail Information

Series Title

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Call Number

T1529332024

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya., 2024

Collation

xviii, 111 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

659.144 07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Ilmu Komunikasi
Periklanan Digital
Media Belajar Online

Specific Detail Info

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Statement of Responsibility

KA

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