Skripsi
FENOMENA JASA SEWA PACAR LAKI LAKI OLEH PEREMPUAN GEN Z PADA AKUN TIKTOK @RENT_CRUSH
This research aims to identify the motives of Gen Z women who use boyfriend rental services, based on because motives and in order to motives, as well as the impact of using these services by Gen Z women on TikTok @rent_crush. The research method used is descriptive qualitative with a phenomenological research strategy. This study applies Alfred Schutz's theory of action phenomenology. Data were obtained from 8 informants through interviews, observations, and documentation. The results of this study show that the because motives include a lack of affection from fathers/parents, trauma from past relationships, and loneliness. Meanwhile, the in order to motives include the desire to reduce loneliness, fulfill the need for affection, boost self-confidence, and satisfy curiosity. The impacts of using these boyfriend rental services include gaining new experiences, social flexibility, dependency, as well as economic effects. Keyword: Boyfriend Rental Service, Gen Z Women, @Rent_Crush, Motive
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