Skripsi

UPAYA BRANDING INDONESIA DALAM MENINGKATKAN WISATAWAN ASING DI LABUAN BAJO MELALUI WONDERFUL INDONESIA TAHUN 2021-2024

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This research examines Indonesia's branding efforts to increase foreign tourists in Labuan Bajo through the "Wonderful Indonesia" campaign during the 2021-2024 period. The number of tourist visits increased significantly, indicating a recovery in the tourism sector. A descriptive qualitative method with literature study was used to analyze related data. Wonderful Indonesia plays a strategic role in strengthening Labuan Bajo's image through digital promotion, collaboration, and international events, supported by improvements in facilities and infrastructure. The research results show that this campaign effectively increases foreign tourist visits and strengthens Indonesia's position in the global tourism industry. Synergy among stakeholders is the key to the success of sustainable branding.

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Availability

Detail Information

Series Title

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Call Number

T1882942025

Publisher

Indralaya : Prodi Ilmu Hubungan Internasional, Fakultas Ilmu Sosial dan Politik Universitas Sriwijaya., 2025

Collation

xiii, 103 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

910.688 07

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Ilmu Hubungan Internasional
Peningkatan Wisata Asing

Specific Detail Info

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Statement of Responsibility

MI

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