Skripsi

PENGGUNAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN KESADARAN BERSEDEKAH GENERASI MILENIAL DI PALEMBANG (Studi Pada Komunitas Sedekah Sehari Seribu Palembang)

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This study discusses “The Use of Instagram Social Media in Building Awareness of Almsgiving for the Millennial Generation in Palembang”. The purpose of this study is to determine how the One Thousand Day Alms Community builds awareness of almsgiving through Instagram social media and the inhibiting factors for the One Thousand Day Alms Community in building awareness of almsgiving on Instagram. This study uses a descriptive qualitative method. Data collection methods consist of observation, interviews with informants, and documentation. This study was analyzed using persuasive communication theory where the communication process involves an effort to convince others so that their public acts and behaves as expected by the communicator by persuading without forcing them, which consists of stages and persuasive communication techniques. The results of this study indicate that the content of the One Thousand Day Alms Community using persuasive communication elements such as storytelling, attractive visuals and emotional narratives has a positive impact on awareness and motivation for almsgiving among millennials. In addition, direct interaction with followers through features provided by Instagram such as stories, live, videos and interactive posts increases engagement and encouragement to participate in almsgiving activities. This study provides insight into how social media can be effectively utilized for social purposes and provides recommendations for the development of more efficient communication strategies in the future. The inhibiting factors of the sedekah sehari seribu community in building awareness of giving alms on Instagram social media are, limited awareness and knowledge, commitment in members, skepticism and trust, lack of involvement and interactivity, competition with entertainment content, and delivery content. Keywords: Charity, Social Media, Millennial Generation, Persuasive Communication Theory, Community

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Availability

Detail Information

Series Title

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Call Number

T1575702024

Publisher

Indralaya : Prodi Sosiologi, Fakultas Ilmu Sosial Dan Politik Universitas Sriwijaya., 2024

Collation

ix, 86 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.230 7

Content Type

Text

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Prodi Sosiologi
Media sosial — Instagram — Filantropi

Specific Detail Info

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Statement of Responsibility

TUTI

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