Skripsi

STRATEGI KOMUNIKASI HUMAS PEMPROV SUMATERA SELATAN DALAM PENYELESAIAN PEMBANGUNAN JEMBATAN MUSI VI PALEMBANG

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This research will discuss the Public Relations Strategy of the South Sumatra Provincial Government in Completing the Construction of the Musi VI Bridge in Palembang. This research uses a qualitative approach using data collection methods, in-depth interviews, observation and documentation relevant to the research. Researchers used the concept of public relations strategy put forward by Cutlip, Center and Broom figures as a reference in conducting this research. The research results found that South Sumatra Provincial Government Public Relations as a contact person between the Government and the Community was carried out through several stages including, Defining the Problem, Planning and Programming consisting of planning and communication strategies, Taking Action and Communicating consisting of several implementations and communications, as well as Program Evaluation carried out . Keywords: Public Relations Communication Strategy, South Sumatra Provincial Government, Completion, Development

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Detail Information

Series Title

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Call Number

T1515062024

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya., 2024

Collation

xviii, 151 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

659.293 510 7

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Ilmu Komunikasi
Hubungan Masyarakat — Pemerintah

Specific Detail Info

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Statement of Responsibility

KA

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