Skripsi

PENERAPAN KOMUNIKASI PERSUASIF DALAM KAMPANYE ANTI KEKERASAN TERHADAP HEWAN (STUDI PADA KOMUNITAS PALEMBANG PEDULI HEWAN)

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This thesis is entitled Application of Persuasive Communication in Campaigns Against Violence Against Animals. This research was conducted to discuss how to apply persuasive communication in anti-violence campaigns against animals. This research uses descriptive research with qualitative data types. The data collection method is through in-depth interviews which refer to interview guidelines, observation and documentation. The research results showed that this campaign was proven to use the application of persuasive communication in the campaign carried out, seen from the communication strategy carried out by the PPH community. The communication strategy used is by spreading campaign messages containing information about the importance of animal welfare and the negative impact of violence against animals through an emotional approach Keywords: Persuasive Communication, Campaign, Anti-Violence Against Animals

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Availability

Detail Information

Series Title

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Call Number

T1399382024

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik., 2024

Collation

xiii, 87 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

361.807

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Komunikasi Persuasif
Prodi Ilmu Komunikasi

Specific Detail Info

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Statement of Responsibility

TUTI

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