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IMPLEMENTASI STRATEGI PENINGKATAN DAYA SAING USAHA KECIL MENENGAH (UKM) DI INDUSTRI DIGITAL 4.0 (STUDI KASUS DI DINAS KOPERASI DAN UKM PROVINSI SUMATERA SELATAN)

This study aims to examine the implementation strategies carried out by the Office of Cooperatives and SMEs (Dinas Koperasi dan UKM) of South Sumatra Province in improving the performance of SMEs within their working environment. The increasingly fierce competition among SMEs after the pandemic has made it difficult for many of them to survive. Additionally, the necessity of adopting existing technologies in the context of the digital industry 4.0 has become a complex issue. Many SMEs, especially in South Sumatra Province and Palembang City, face challenges in accessing these digital platforms, which have now become essential benchmarks for business development. To address this, the Office of Cooperatives and SMEs of South Sumatra Province has implemented various strategies to mitigate these issues. These efforts are aimed at helping SMEs grow and successfully adopt digital platforms. This research employs a qualitative approach, with periodic interviews conducted with several key informants who are considered competent in this field. The findings show that before implementing these strategies, the Office of Cooperatives and SMEs identified several issues in the field that needed to be addressed through the formulated strategies. The implementation has led to improved performance of SMEs in South Sumatra Province, particularly those that have received training and assistance from the Office of Cooperatives and SMEs of South Sumatra Province.

Availability
#
Central Library (Reference) T1862662025
T186266
Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1862662025
Publisher
Indralaya : Prodi Ilmu Administrasi Publik, Fakultas Ilmu Sosial dan Politik Universitas Sriwijaya.,
Collation
xvi, 95 hlm.; ilus.; tab.; 29 cm.
Language
Indonesia
ISBN/ISSN
-
Classification
658.022 07
Content Type
Text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Usaha kecil menengah
Prodi Ilmu Administrasi Publik
Specific Detail Info
-
Statement of Responsibility
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