Skripsi
IMPLEMENTASI KEBIJAKAN PROGRAM PENGEMBANGAN SUMBER DAYA DAN EKONOMI KREATIF DI DINAS PARIWISATA KOTA PALEMBANG
The purpose of this study is to analyze the implementation of the human resource development and creative economy program policy at the Palembang City Tourism Office using Gcorge C. Edhwvards I's (1980) public policy implementation theory. which emphasizes four main dimensions: communication, resources, implementers' disposition, and bureaucratic structure. This study employs a qualitative approach through interviews, observations, and documentation within the Tourism Office erironment. The results show that although there is good policy planning in strategie planning documents and related rgulations, the implementation of the human resource development and creative economy program has not been optimal. This is influenced by ineffectiye communication, limited resources, unsupportive implementers' attitudes, and obstacles within the burvaucratic structure. These issues lead to low innovation capacity and competitiveness among local creative economy actors, as well as uneven access to training. The study reveal.i a mismatch benveen planing and implementation that causes the program to fall short of maximizing the capacity development of crealive economy actors. Strengthening communicution, increasing resources, and improving institutional coorlination are needed to ensure more effective and sustainable policy implementation.
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