Skripsi

STRATEGI KOMUNIKASI CORPORATE SOCIAL RESPONSIBILITY MELALUI PROGRAM MENGELOLA HUTAN BERSAMA MASYARAKAT (MHBM) PT. MUSI HUTAN PERSADA DALAM UPAYA MENDUKUNG PEMBANGUNAN HUTAN TANAMAN INDUSTRI (HTI)

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This research is titled "Corporate Social Responsibility Communication Strategy Through the Community Forest Management Program (MHBM) of PT. Musi Hutan Persada in an Effort to Support the Indonesian Plantation Forest (HTI)". This study aims to analyze the communication strategy carried out by PT. Musi Hutan Persada through the Community Forest Management (MHBM) CSR program. This study uses legitimasi theory using the concept of Triple Bottom Line by Elkington Social, Economic and Environmental. This study uses descriptive qualitative methods. Data collection through interviews. The Community Forest Management Program from an economic concept provides employment opportunities for regional communities who are members of this program. This program is an effort to resolve social conflicts and to improve natural resources

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Availability

Detail Information

Series Title

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Call Number

T1730132025

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya., 2025

Collation

xvi, 136 hlm.; ill.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

302.207

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Komunikasi

Specific Detail Info

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Statement of Responsibility

EM

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