Skripsi

EVALUASI USER EXPERIENCE PADA WEBSITE TOKOPEDIA MENGGUNAKAN METODE USER EXPERIENCE QUESTIONNAIRE (UEQ)

---

This study aims to evaluate user experience on the Tokopedia website. This research is a causal associative study using a quantitative approach. The population in this study were Tokopedia users or customers. The sampling technique used was the Lemeshow sampling method, resulting in a sample of 96 rounded up to 100 respondents. Data were collected using a questionnaire. The data analysis technique used was the User Experience Questionnaire (UEQ) method. The results of this study are that the Clarity (Perspicuity) aspect recorded the highest score, namely 1.78 (Good), which indicates that users are able to adapt and are accustomed to using the Tokopedia website. Followed by the aspects of Attractiveness (1.75), Efficiency (1.67) and Stimulation (1.45) which obtained a good score which indicates that the Tokopedia website is attractive, efficient and attracts the attention of users, and in the aspect of Accuracy (Dependability) it got a score of 1.43 and Novelty got a score of 0.99 (Above Average) or above average, which shows that the Tokopedia website is quite safe and quite creative.

---

Availability

Detail Information

Series Title

-

Call Number

T1884332025

Publisher

Indralaya : Prodi Sistem Informasi, Fakultas Ilmu Komputer Universitas Sriwijaya., 2025

Collation

ix, 42 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

-

Classification

004.016 07

Content Type

Text

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Prodi Sistem Informasi
Evaluasi sistem informasi

Specific Detail Info

-

Statement of Responsibility

TUTI

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment