Skripsi

METODE PEMBAYARAN DIGITAL MELALUI E-COMMERCE SEBAGAI PEMODERASI INKLUSI KEUANGAN DAN LITERASI KEUANGAN TERHADAP KINERJA KEUANGAN UMKM DI KOTA PALEMBANG

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This study aims to analyze and apply the influence of financial inclusion and financial literacy on the financial performance of Small and Medium Enterprises (SMEs) in Palembang City, with digital payment methods via E-Commerce serving as the moderating variable. The population in this study consists of SME actors in Palembang City who utilize E-Commerce applications, totaling 80,627 SMEs. The sample was drawn using the Slovin formula, resulting in a calculated sample size of 398 SMEs. The analysis technique used is the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS), assessed through the testing of the outer model and the inner model. The results of the study indicate that financial inclusion and financial literacy have a positive and significant effect on SME financial performance. However, digital payment methods via E-Commerce do not significantly moderate the influence of financial inclusion and financial literacy on SME financial performance.

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Availability

Detail Information

Series Title

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Call Number

T1911512025

Publisher

Indralaya : Prodi Magister Manajemen, Fakultas Hukum Universitas Sriwijaya., 2025

Collation

xiv, 50 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

332.106 807

Content Type

Text

Media Type

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Carrier Type

-

Edition

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Subject(s)

Prodi Magister Manajemen
Pembayaran digital

Specific Detail Info

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Statement of Responsibility

TUTI

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