Skripsi

SEKSISME PADA BARISTA PEREMPUAN DI COFFEE SHOP PALEMBANG

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This research examines sexism experienced by female baristas in Palembang coffee shops using a descriptive qualitative approach with a case study design in four locations: Mite Kissaten Coffee, Lokatara Coffee & Roastery, Genta Coffee & Roastery, and Kopi Lawas. Data were collected through in-depth interviews with 6 female baristas, 8 supporting informants, and 2 management representative, supplemented by observation and documentation. Based on Ambivalent Sexism theory by Glick & Fiske in 1996, findings reveal that the sexism process originates from gender stereotypes in coffee culture reinforced by social media marketing strategies objectifying women as visual attractions. Forms of sexism identified include Hostile Sexism comprising verbal harassment, competence undermining, work role discrimination, and customer prejudice, as well as Benevolent Sexism comprising excessive protection limiting access to technical tasks, role stereotypes as café sweeteners, and condescending compliments. Female baristas respond with passive strategies and seek management assistance, demonstrating that both forms of sexism operate simultaneously to maintain women's subordination in the coffee shop work environment.

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Detail Information

Series Title

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Call Number

T1905572025

Publisher

Indralaya : Prodi Sosiologi, Fakultas Ilmu Sosial Dan Politik Universitas Sriwijaya., 2025

Collation

vii, 165 hlm.; ilus.; tab.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

305.420 7

Content Type

Text

Media Type

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Carrier Type

-

Edition

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Subject(s)

Prodi Sosiologi
Sosiologi --Gender

Specific Detail Info

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MI

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