Skripsi

PENGARUH INSTAGRAM DAN CALL CENTER SEBAGAI MEDIA INFORMASI TERHADAP CITRA PERUMDA TIRTA MUSI PALEMBANG

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Companies, in fostering relationships with customers, require the utilization of existing media as a medium for information, whether it be old media or new media, which can run concurrently with one another in disseminating information, especially by companies in the field of water distribution services to the community. This research focuses on how Instagram and the call center, as media owned by the company, disseminate information to customers to obtain a positive company image. The theory used in this study is media synchronicity theory. A quantitative method was used in this study, with the sampling method using non-probability sampling with a purposive sampling technique. The population in this study were customers of Perumda Tirta Musi Palembang who had experienced water distribution disruption, accessed information through Instagram and the call center, resulting in 385 respondents. Data was managed using the IBM SPSS Statistic version 27 application. The results of this study show that the Instagram variable partially has a positive effect on the Image of Perumda Tirta Musi Palembang by 5,407 and a significance value of 0.000 < 0.05. The call center variable resulted in 5,215 and a significance of 0.000 < 0.05. The simultaneous test shows that the Instagram and call center variables have a positive effect on the Image of Perumda Tirta Musi Palembang with an F-count of 266,131 and a significance value of 0.000 < 0.05.

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Detail Information

Series Title

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Call Number

T1911842025

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2025

Collation

xiv, 159 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

659,207

Content Type

Text

Media Type

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Carrier Type

-

Edition

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Subject(s)

Hubungan Masyarakat
Prodi Ilmu Komunikasi

Specific Detail Info

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Statement of Responsibility

TUTI

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