Skripsi

PENGARUH TREN C-BEAUTY TERHADAP PERUBAHAN PERSEPSI KECANTIKAN DAN IDENTITAS KULTURAL DI INDONESIA

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The rising phenomenon of C-Beauty trends in Indonesia reflects a significant shift in the construction of beauty perceptions within the digital era. Emerging from the Douyin/TikTok ecosystem, this aesthetic wave not only signifies the growth of the Chinese cosmetic industry but also demonstrates how new beauty standards are established through the flow of ideas, visual representations, and the intensity of interactions on digital platforms. The primary objective of this study is to analyze the influence of C-Beauty on shifts in beauty perceptions and cultural identity in Indonesia. Employing a qualitative descriptive approach, this study examines the diffusion dynamics of C-Beauty trends by utilizing Alexander Wendt's Constructivism framework and the concept of soft power to elucidate how ideas, norms, and digital interactions shape social realities concerning contemporary aesthetics. The findings indicate that China has successfully normalized C-Beauty aesthetics through a combination of product innovation, quality enhancement via policies such as "Made in China 2025" and "Made in Zhejiang," and intensive content distribution facilitated by Douyin/TikTok algorithms. This process occurs through interactions among state actors, cosmetic brands, digital platforms, and Generation Z consumers, collectively shaping new ideational structures and preferences within the Indonesian beauty landscape. The implications of this research suggest a shift in aesthetic norms that potentially impacts the continuity of Indonesia's cultural identity. The adoption of C-Beauty by the younger generation not only reflects lifestyle changes but also indicates a reconstruction of the values and meanings of beauty, which are increasingly intertwined with the dynamics of global digital culture.

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Detail Information

Series Title

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Call Number

T1916242025

Publisher

Indralaya : Prodi Ilmu Hubungan Internasional, Fakultas Ilmu Sosial dan Politik Universitas Sriwijaya., 2026

Collation

xiii, 70 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

306.461 307

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Ilmu Hubungan Internasional
Identitas Kultural

Specific Detail Info

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Statement of Responsibility

KA

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