Skripsi

PENGARUH KUALITAS INFORMASI DAN KREDIBILITAS AKUN TIKTOK @DINASPARIWISATAKAB.LAHAT TERHADAP MINAT BERKUNJUNG KE DESTINASI WISATA DI KABUPATEN LAHAT PADA GENERASI Z

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This study aims to analyze the influence of information quality and source credibility on visit intention. The research subjects consist of followers of the TikTok account @dinaspariwisatakab.lahat who belong to Generation Z. A non-probability sampling method with a purposive sampling technique was employed. Data were collected through the distribution of questionnaires to 130 respondents and analyzed using SmartPLS version 4.0. The results indicate that information quality has a positive and significant effect on visit intention, with a coefficient value of 0.414 or 41.4%. In addition, source credibility also shows a positive and significant influence on visit intention, with a coefficient value of 0.340 or 34.0%. Simultaneously, information quality and source credibility contribute to visit intention, as reflected by an R-square value of 0.514 or 51.4%. These findings suggest that the quality of tourism content delivered, as well as the credibility of the TikTok account @dinaspariwisatakab.lahat as an information dissemination medium, plays an important role in shaping audience visit intention, particularly among Generation Z as active users of the TikTok platform.

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Availability

Detail Information

Series Title

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Call Number

T1919192025

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2025

Collation

viii, 102 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

338.479 107

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

-

Subject(s)

Prodi Ilmu Komunikasi
Generasi Z

Specific Detail Info

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Statement of Responsibility

KA

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