Skripsi

ANALISIS SOCIAL MEDIA MARKETING AKUN INSTAGRAM @DISPAR_PANGKALPINANG PADA PROMOSI FESTIVAL PASIR PADI PEH CUN MENGGUNAKAN THE CIRCULAR MODEL OF SOME

---

Social media marketing is one of the communication strategies used by government agencies in promoting tourism and culture. This study aims to understand the application of social media marketing through @dispar_pangkalpinang Instagram account in the promotion of the Pasir Padi Peh Cun Festival using the framework of The Circular Model of SoMe. This study uses a qualitative descriptive method with data collection techniques through interviews, observations, and documentation. The results of the study show that Instagram accounts are @dispar_pangkalpinang used as the main media for promotion through the presentation of visual and video content that displays cultural, culinary, and festival elements. Collaboration with influencers and travel ambassadors also plays a role in expanding the reach of promotion and dissemination of information. The implementation of social media marketing has run according to the stages in The Circular Model of SoMe and supports the promotion of the Pasir Padi Peh Cun Festival. However, it is still necessary to develop and strengthen promotional strategies so that its implementation and audience involvement can run more optimally and sustainably.

---

Availability

Detail Information

Series Title

-

Call Number

T1913822025

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2025

Collation

xv, 104 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

-

Classification

658.872 07

Content Type

Text

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Prodi Ilmu Komunikasi
Social Media Marketing

Specific Detail Info

-

Statement of Responsibility

TUTI

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment