Skripsi

AKTIVISME DIGITAL DAN STORYTELLING DI TIKTOK: ANALISIS NARATIF AKUN @ONEBITEBIGBITE

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This study construction of digital activism narratives regarding food waste on the Tiktok account @onebitebigbite. The research focuses on how narrative elements and digital storytelling are employed to build public awareness through tangible solutions provided by the creator. Using a qualitative approach with narrative analysis, the study examines the past, present, and future dimensions, alongside the plot, setting, and characters. The analysis centers on a video uploaded on July 18, 2024, interpreted through Walter Fisher’s Narrative Paradigm and the seven elements of digital storytelling. The narrative is constructed through the personal point of view of a food reviewer, utilizing dramatic questions, strong emotional resonance, and dynamic visual pacing to create a story that feels intimate and relatable to the audience’s experience. Foodcycle is introduced as a logical solution to resolve the problem presented by the narrator @onebitebigbite at the beginning of the story. This strategic alignment demonstrates how digital storytelling can bridge the gap between systemic issues and individual action within the space of social media.

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Availability

Detail Information

Series Title

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Call Number

T1917892025

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2025

Collation

xii, 54 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.231 07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Ilmu Komunikasi
Digital Media

Specific Detail Info

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Statement of Responsibility

KA

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