Skripsi

PENGARUH PENGGUNAAN CHATGPT TERHADAP PREFERENSI KOMUNIKASI INTERPERSONAL DALAM DISKUSI AKADEMIK MAHASISWA ILMU KOMUNIKASI, UNIVERSITAS SRIWIJAYA

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ChatGPT has become an increasingly popular artificial intelligence (AI) technology used by students. Students cannot be separated from ChatGPT, which is used as a tool to assist them in all academic activities, as seen in the case of Communication Science students at Sriwijaya University in the class of 2022. This study aims to analyze the effect of ChatGPT usage on students' interpersonal communication preferences in academic discussions using the Technology Acceptance Model (TAM) theory. This study uses a quantitative approach with a survey method. Data collection was conducted by distributing an online questionnaire to 170 Communication Science students at Sriwijaya University, class of 2022. The results show that the ChatGPT usage variable (X) has a significant and positive effect on the interpersonal communication preference variable (Y). This finding is based on a regression coefficient value of 0.429 and a P-Value of 0.000. This study found that the increasing intensity of ChatGPT use among students has a positive impact on strengthening students’ preference for engaging in interpersonal communication during academic discussions with lecturers and peers, rather than with ChatGPT.

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Detail Information

Series Title

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Call Number

T1913522025

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2025

Collation

xviii, 151 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.207

Content Type

Text

Media Type

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Carrier Type

-

Edition

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Subject(s)

Komunikasi Interpersonal
Prodi Ilmu Komunikasi

Specific Detail Info

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Statement of Responsibility

TUTI

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