Image of PENGARUH CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM @tomsushiidn DAN KOLABORASI DENGAN ANIME DEMON SLAYER TERHADAP PENINGKATAN BRAND IMAGE TOM SUSHI
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PENGARUH CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM @tomsushiidn DAN KOLABORASI DENGAN ANIME DEMON SLAYER TERHADAP PENINGKATAN BRAND IMAGE TOM SUSHI

Social media has become an important platform for brands to strengthen their presence and build closeness with the audience, especially through content marketing and collaborative campaigns. This study aims to examine the influence of content marketing on the Instagram account @tomsushiidn and collaboration with the anime Demon Slayer to improve Tom's brand image Sushi. A quantitative approach was used by distributing questionnaires to followers or consumers who have purchased collaborative products and interacted with Tom Sushi's Instagram content. Data were analyzed using linear regression. Multiple regression to assess partial and simultaneous effects. The results of the study shows that content marketing does not have a partial influence on brand image, while the collaboration with Demon Slayer has an influence significant partial. Simultaneously, both variables have an effect on brand image with a coefficient of determination value of 95%, which means that the content Marketing and collaboration together can explain 95% of the variation brand image, while the remaining 5% is explained by other factors outside this research. These findings indicate that collaboration with popular culture elements more effective in strengthening brand perception than content marketing efforts. routine marketing on Instagram.

Availability
#
Central Library (Reference) T1919882025
T191988
Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1919882025
Publisher
Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya.,
Collation
xi, 103 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
658.872 07
Content Type
Text
Media Type
unmediated
Carrier Type
-
Edition
-
Subject(s)
Prodi Ilmu Komunikasi
Pemasaran Konten
Specific Detail Info
-
Statement of Responsibility
Other version/related
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