Skripsi

PENGARUH KUALITAS LAYANAN, BRAND IMAGE, DAN PERSEPSI HARGA TERHADAP E-WORD OF MOUTH PADA LAYANAN JASA WEDDING ORGANIZER DI PT. EUFORIA UNGGUL BERKARYA

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This study examines The Effect of Service Quality, Brand Image, and Price Perception on E-Word of Mouth in Wedding Organizer Services at PT. Euforia Unggul Berkarya. The sample of this study was all 100 clients of PT. Euforia Unggul Berkarya’s wedding organizer services. This study used primary and secondari data obtained throught questionnaires and multiple Linier Regresion Analysis. This results indicate that service quality, brand image and price perception have a what signification on E-WOM in wedding organizer services at PT. Euforia Unggul Berkarya.

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Detail Information

Series Title

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Call Number

T1923082026

Publisher

Palembang : Prodi Magister Manajemen, Fakultas Ekonomi Sriwijaya., 2026

Collation

xix, 153 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen pemasaran
Prodi Magister Manajemen

Specific Detail Info

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Statement of Responsibility

MI

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