Skripsi

PENGARUH INTENSITAS DAN DURASI KONTEN TIKTOK BERTEMA SKRIPSI TERHADAP SELF-EFFICACY MAHASISWA DI KOTA PALEMBANG

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This study aims to examine the effect of the intensity and duration of watching thesis-themed TikTok content on students’ self-efficacy in Palembang City. TikTok, as a short-video-based social media platform, is increasingly used by students as a source of information and motivation during the thesis-writing process. This research employed a quantitative approach involving 101 undergraduate students from various universities in Palembang who actively use TikTok and are currently writing or have completed their thesis. Data were analyzed using multiple linear regression analysis. The results indicate that the intensity and duration of watching thesis-themed TikTok content simultaneously have a significant effect on students’ self-efficacy. Partially, both variables also show a positive influence, meaning that higher frequency and longer duration of exposure to thesis-related TikTok content are associated with higher levels of self-efficacy among students. These findings suggest that exposure to educational content on social media can support students’ self-efficacy in an academic context.

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Availability

Detail Information

Series Title

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Call Number

T1923732025

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Politik Universitas Sriwijaya., 2025

Collation

xvi, 100 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

302.231 07

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Ilmu Komunikasi
Pengaruh Media Sosial--Tiktok

Specific Detail Info

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Statement of Responsibility

MI

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