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PEMETAAN MODEL BISNIS DAN STRATEGI PENGEMBANGAN USAHA IKAN ASIN DI KAMPUNG SIABANG SEBERANG ULU 1 KOTA PALEMBANG

This study aims to (1) analyze and map the business model of salted fish enterprises in Kampung Siabang, Palembang using the Business Model Canvas (BMC) approach; (2) formulate alternative development strategies through internal and external factor analysis with SWOT analysis; and (3) determine the most feasible priority development strategy using the Quantitative Strategic Planning Matrix (QSPM) method. This research employs a descriptive qualitative method with data collection through observation, interviews, and documentation involving 20 salted fish business actors and 5 B2B consumers. The BMC mapping results indicate that the main weakness is in the value proposition and marketing channels, especially in brand identity, packaging, and digital marketing utilization. The SWOT analysis places the salted fish business in Quadrant I, which shows strong conditions and great opportunities, thus requiring an aggressive strategy. Furthermore, the QSPM analysis reveals that the most feasible priority strategy is strengthening branding and developing salted fish products and their derivatives, with a Total Attractiveness Score (TAS) of 4.97. This strategy is considered capable of increasing competitiveness, expanding markets, and supporting business sustainability. Keywords: development srategy, salted fish, BMC, SWOT, QSPM, branding

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Detail Information
Series Title
-
Call Number
T1920442026
Publisher
Indralaya : Prodi Agribisnis, Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sriwijaya.,
Collation
xvi, 125 hlm.; ilus.; tab.; 29 cm.
Language
Indonesia
ISBN/ISSN
-
Classification
658.939 707
Content Type
Text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Prodi Agribisnis, Jurusan Sosial Ekonomi Pertanian
Bisnis Usaha Ikan Asin
Specific Detail Info
-
Statement of Responsibility
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