Skripsi

STRATEGI KREATIF CONTENT CREATOR DALAM PENGELOLAAN PROGRAM BIKIN SENENG DI TRANS7 UNTUK MENINGKATKAN DAYA TARIK TAYANGAN HIBURAN TELEVISI

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ABSTRACT The rapid development of digital media and changes in audience consumption patterns have encouraged the television industry to adapt in order to remain relevant and competitive. One of these efforts is reflected in the creative strategies implemented by content creators in managing entertainment programs. This study aims to analyze the creative strategies of content creators in managing the Bikin Seneng program on Trans7 to enhance the appeal of television entertainment content. This research employs a qualitative approach using a case study method. Data were collected through in-depth interview and documentation involving members of the Bikin Seneng creative production team. The results show that the creative strategies include developing ideas based on social realities, executing content through humor and emotional approaches, and applying message appeal strategies that are light, relatable, and engaging. In addition, continuous program evaluation based on audience responses as well as rating and share data is used to support content development. These creative strategies contribute to strengthening the program’s identity and increasing its attractiveness amid intense competition in the television and digital media landscape. Keywords: creative strategy, content creator, program appeal, television entertainment, Trans7

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Detail Information

Series Title

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Call Number

T1920972025

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2025

Collation

xiv, 58 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

791.450 07

Content Type

Text

Media Type

-

Carrier Type

-

Edition

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Subject(s)

Prodi Ilmu Komunikasi
Televisi — Produksi dan Pendirektoran

Specific Detail Info

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Statement of Responsibility

TUTI

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