Skripsi

PENGARUH BRAND POSITIONING TERHADAP KEPUTUSAN PEMBELIAN PRODUK KAHF PADA MAHASISWA UNIVERSITAS SRIWIJAYA PALEMBANG

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This study aims to examine the effect of brand positioning on purchasing decisions for Kahf products among students of Sriwijaya University, Palembang. This research employs a quantitative approach, with data collected through questionnaires. The sample in this study consists of 100 respondents selected using a purposive sampling method. The data analysis techniques used include multiple linear regression analysis, t-test, and F-test. The results of this study indicate that brand positioning simultaneously has a significant effect on purchasing decisions

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Detail Information

Series Title

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Call Number

T1931212026

Publisher

Indralaya : Prodi Ekonomi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2026

Collation

xxi, 90 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.834 307

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

-

Subject(s)

Purchase Decision
Prodi Ekonomi Manajemen

Specific Detail Info

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Statement of Responsibility

KA

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