Skripsi

PENGARUH KONSUMSI APLIKASI WEVERSE DAN LOYALITAS FANDOM TERHADAP HUBUNGAN PARASOSIAL ANTARA IDOL K-POP TOMORROW X TOGETHER DAN FANDOM MOA

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This study aims to analyze the influence of Weverse application consumption and fandom loyalty on the parasocial relationship between the K-Pop idol group Tomorrow X Together (TXT) and their fans (MOA). Utilizing a quantitative method with a survey of 100 respondents selected through purposive sampling, the data were analyzed using multiple linear regression. The results indicate that Weverse application consumption and fandom loyalty simultaneously have a significant effect on parasocial relationships, contributing 74,5% to the variance. Partially, both variables demonstrate a positive and significant influence, with fandom loyalty identified as the most dominant variable affecting the level of emotional attachment (parasocial relationship) compared to application consumption. Keywords: Parasocial relationship, media consumption, fandom loyalty, Weverse, Tomorrow X Together

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Detail Information

Series Title

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Call Number

T1915782025

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2025

Collation

xv, 42 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.231 07

Content Type

Text

Media Type

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Carrier Type

-

Edition

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Subject(s)

Prodi Ilmu Komunikasi
Media Sosial — Pengaruh

Specific Detail Info

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Statement of Responsibility

TUTI

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