Skripsi

ANALISIS NILAI TAMBAH DAN STRATEGI PENGEMBANGAN PRODUK OLAHAN JAMUR TIRAM KRISPI “CIPUNG” DI DESA PAYAKABUNG KABUPATEN OGAN ILIR

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Oyster mushrooms are one of the horticultural commodities with considerable development potential; however, they are highly perishable, requiring processing efforts to increase added value and product competitiveness. This study aims to (1) describe the processing stages of fresh oyster mushrooms into crispy oyster mushroom products, (2) analyze the magnitude of added value generated from crispy oyster mushroom processing, and (3) formulate development strategies for crispy oyster mushroom processing businesses in Payakabung Village, Ogan Ilir Regency. The research employed a case study method at the UMKM “Cipung” Crispy Oyster Mushroom enterprise, with respondents selected using purposive sampling. The data consisted of primary and secondary data, which were analyzed using descriptive qualitative and quantitative approaches. Added value analysis was conducted using the Hayami method, while business development strategies were formulated through SWOT analysis supported by the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices. The results show that the processing of crispy oyster mushrooms includes sorting, marination, batter coating, frying, draining, and packaging stages. The processing of fresh oyster mushrooms into crispy oyster mushroom products generates an added value ratio of more than 40 percent, which is classified as high. The SWOT analysis indicates that the business is positioned in Quadrant I (Strengths Opportunities), suggesting that an aggressive growth strategy is the most appropriate approach by utilizing internal strengths to capitalize on external opportunities. Therefore, the crispy oyster mushroom business has strong potential to be further developed in order to increase entrepreneurs’ income and promote the growth of rural agro-industry.

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Detail Information

Series Title

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Call Number

T1933902026

Publisher

Indralaya : Prodi Agribisnis, Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sriwijaya., 2026

Collation

xv, 88 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

338.175 807

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

-

Subject(s)

Jamur Tiram
Prodi Agribisnis

Specific Detail Info

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Statement of Responsibility

KA

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