Skripsi

PENGARUH PENGGUNAAN SECOND ACCOUNT INSTAGRAM TERHADAP KEBEBASAN BEREKSPRESI PADA MAHASISWA SOSIOLOGI FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS SRIWIJAYA

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This study examines the influence of Instagram second account usage on freedom of expression among students of the Sociology Study Program, Faculty of Social and Political Sciences, Sriwijaya University. The research aims to analyze the effect of Instagram second account usage as a means of fulfilling user needs based on the Uses and Gratifications theory on the level of freedom of expression as reflected through self-disclosure. This study employed a quantitative method through questionnaire distribution using a Likert scale. The research population consisted of 247 individuals, with a sample of 153 respondents selected through purposive sampling, specifically Sociology students from the 2022–2025 cohorts who were actively using an Instagram second account. The results revealed a correlation coefficient of 0,709, categorized as strong, with a coefficient of determination (R²) of 50,2%. Hypothesis testing confirmed that H0 was rejected and Ha was accepted, indicating a positive and significant influence of Instagram second account usage on students' freedom of expression. The higher the intensity of Instagram second account usage, the greater the students level of freedom of expression.

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Availability

Detail Information

Series Title

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Call Number

T2004802026

Publisher

Indralaya : Prodi Sosiologi, Fakultas Ilmu Sosial Dan Politik Universitas Sriwijaya., 2026

Collation

xvi, 150 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

302.230 7

Content Type

Text

Media Type

-

Carrier Type

-

Edition

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Subject(s)

Prodi Sosiologi
Media Komunikasi--Instagram

Specific Detail Info

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Statement of Responsibility

MI

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