Skripsi

ANALISIS PENDAPATAN DAN SALURAN PEMASARAN CABAI MERAH DI DESA ARISAN JAYA KECAMATAN PEMULUTAN BARAT KABUPATEN OGAN ILIR

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Red chili was a high-value horticultural commodity that played an important role in farmers’ income and the regional economy. However, high production costs, price fluctuations, and differences in the length of marketing channels often affected the level of profit received by farmers. Based on these conditions, this study aimed to: (1) determine the income of red chili farmers in Arisan Jaya Village, Pemulutan Barat District, Ogan Ilir Regency; (2) analyze the forms of red chili marketing channels used by farmers; and (3) assess the efficiency level of each marketing channel in relation to farmers’ income. The research was conducted in Arisan Jaya Village using a quantitative method with a survey approach. Samples were determined using a simple random sampling technique from a population of 302 farmers, resulting in 75 respondents. Primary data were collected through interviews using questionnaires, while secondary data were obtained from the Central Statistics Agency (BPS) and supporting literature. The analysis included farm income calculation, marketing channel identification, and the measurement of marketing margin, farmer’s share, and marketing efficiency using the Shepherd method. The results showed that the average net income of red chili farmers was IDR 3,290,457 per planting season, with total production costs of IDR 1,848,047 and total revenue of IDR 5,138,503, indicating that red chili farming was profitable and feasible to cultivate. There were three marketing channels identified: (1) farmer–collector–market trader (18.67%), (2) farmer middleman–market trader (41.33%), and (3) farmer–middleman–collector–market trader (40%). Channel II was the most commonly used because it was considered easier and faster for distributing the harvest. The efficiency analysis showed that Channel I had the highest efficiency value (23%), meaning it was the most efficient compared to the other channels. Channels II and III had efficiency values of 41% and 53%, respectively, which were categorized as less efficient. The farmer’s share ranged from 51–52%, indicating that farmers still received a relatively fair portion of the final consumer price, although middlemen and collectors continued to play a dominant role in price determination.

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Detail Information

Series Title

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Call Number

T1936172026

Publisher

Indralaya : Prodi Agribisnis, Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sriwijaya., 2026

Collation

xi, 70 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

338.130 7

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Agribisnis
Cabai Merah -- Pemasaran

Specific Detail Info

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Statement of Responsibility

KA

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