Skripsi

EVALUASI USER EXPERIENCE (UX) DAN USABILITY PADA APLIKASI PINTEREST MENGGUNAKAN METODE ATTRAKDIFF

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The rapid development of visual platforms such as Pinterest requires a deeper understanding of how functional and emotional aspects influence user experience. This study aims to analyze the influence of Pragmatic Quality, Hedonic Quality-Stimulation, and Hedonic Quality-Identity on Attractiveness in the Pinterest application. The research employs a quantitative approach using the AttrakDiff instrument (28 items) based on data collected from 524 valid respondents, predominantly users aged 18-25 years who use Pinterest several times a week. Data analysis was conducted using PLS-SEM with SmartPLS. The results indicate that the model has strong explanatory power (R² = 0.684) and that all UX dimensions have a positive and significant effect on Attractiveness. Pragmatic Quality has the strongest influence (0.457), followed by Hedonic Quality-Stimulation (0.391) and Hedonic Quality-Identity (0.112). Overall, the findings demonstrate that user experience and usability in the Pinterest application are shaped by a combination of functional and hedonic aspects. Thus, the objectives of this study have been achieved.

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Detail Information

Series Title

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Call Number

T1946672026

Publisher

Indralaya : Prodi Sistem Informasi, Fakultas Ilmu Komputer Universitas Sriwijaya., 2026

Collation

xv, 79 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

004.019 07

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

User Experience
Prodi Sistem Informasi

Specific Detail Info

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Statement of Responsibility

TUTI

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