Skripsi

MODEL PERMINTAAN SKINCARE BERLABEL HALAL (STUDI KASUS MAHASISWA DI KOTA PALEMBANG)

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This study aims to analyze the effect of price, income, religiosity, perception, and product quality on the demand for halal-labeled skincare (a case study of students in Palembang City). This study used primary data from 100 respondents through a non-probability sampling method with an accidental sampling approach. The data were analyzed using multiple linear regression analysis with the assistance of SPSS version 23. The results showed that price had a negative and significant effect on the demand for halal-labeled skincare. Income, perception, and product quality had positive and significant effects, while religiosity had a positive but insignificant effect on the demand for halal-labeled skincare among students in Palembang City. Simultaneously, price, income, religiosity, perception, and product quality significantly affected the demand for halal-labeled skincare. Keywords: Price, Income, Religiosity, Perception, Product Quality, Demand for Halal-Labeled Skincare.

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Detail Information

Series Title

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Call Number

T2010402026

Publisher

Indralaya : Prodi Ekonomi Pembangunan, Fakultas Ekonomi Universitas Sriwijaya., 2026

Collation

xx, 151 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.827 07

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Ekonomi Pembangunan
Promosi Label Halal

Specific Detail Info

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Statement of Responsibility

MI

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