Skripsi

EFEKTIVITAS KEGIATAN PROMOSI WISATA PADA DINAS PARIWISATA KOTA PALEMBANG

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This study aims to analyze the effectiveness of tourism promotion activities conducted by the Dinas Pariwisata Kota Palembang Office using the organizational effectiveness theory by Hari Lubis and Martani Huseini. The theory evaluates organizational effectiveness through three main approaches: resources, processes, and goals. This research employs a descriptive qualitative method with in-depth interviews conducted with officials Dinas Pariwisata Kota Palembang Office. The results show that tourism promotion activities have been carried out effectively. From the resource approach, effectiveness is reflected in the optimal use of human resources, budget, and facilities, although technical staff for digital marketing remain limited. From the process approach, promotional activities have been implemented systematically and in accordance with established Standard Operating Procedures (SOP). Meanwhile, from the goal approach, the public perceives tourism promotion positively, with improvements in content quality and media reach. Overall, the Dinas Pariwisata Kota Palembang Office has demonstrated effective performance in tourism promotion. However, improving human resource capacity and optimizing digital promotion are still needed to achieve more sustainable effectiveness. Keywords: organizational effectiveness, tourism promotion, Tourism Office, Palembang City, Hari Lubis and Martani Huseini

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Availability

Detail Information

Series Title

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Call Number

T1954882026

Publisher

Indralaya : Prodi Ilmu Administrasi Publik, Fakultas Ilmu Sosial dan Politik Universitas Sriwijaya., 2026

Collation

xxvii, 109 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

338.479 107

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

-

Subject(s)

pariwisata
Prodi Ilmu Administrasi Publik

Specific Detail Info

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Statement of Responsibility

KA

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