Skripsi

ANALISIS PERSONAL BRANDING @ZHARIF.DK DALAM SEHAT TIDAK HARUS MAHAL PADA AKUN TIKTOK

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In the era of rapidly advancing technology and communication due to social media, many people are becoming increasingly aware of health as a new lifestyle in today's era. This study focuses on analyzing the personal branding of a content creator named @Zharif.dk on the TikTok platform. Zharif himself is a content creator who focuses on self-improvement posts, especially in physical development that can be done anywhere and anytime. This study will also focus on the content of "transformation with followers" using Peter Montoya's theory of the Eight Laws of Personality (2002). The design in this study is descriptive qualitative, and data is collected through observation and documentation. Data collection techniques used the Kirpendorf Technique (2004), namely physical units, reference units, and also thematic units. From this research, specialization is the most dominant dimension in Zharif's personal branding, which he builds by uploading educational content and tips related to homebody workouts and calisthenics, as well as motivation to improve himself to become a better person physically and mentally.

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Availability

Detail Information

Series Title

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Call Number

T1949902025

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2025

Collation

109 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

659.144 07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Ilmu Komunikasi
Personal Branding

Specific Detail Info

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Statement of Responsibility

KA

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