Skripsi
RAGAM SPESIES BURUNG PENGICAU (ORDO PASSERIFORMES) DI AREA KAMPUS UNIVERSITAS SRIWIJAYA INDRALAYA, SUMATRA SELATAN DAN SUMBANGANNYA PADA PEMBELAJARAN BIOLOGI SMA
In the era of rapidly advancing technology and communication due to social media, many people are becoming increasingly aware of health as a new lifestyle in today's era. This study focuses on analyzing the personal branding of a content creator named @Zharif.dk on the TikTok platform. Zharif himself is a content creator who focuses on self-improvement posts, especially in physical development that can be done anywhere and anytime. This study will also focus on the content of "transformation with followers" using Peter Montoya's theory of the Eight Laws of Personality (2002). The design in this study is descriptive qualitative, and data is collected through observation and documentation. Data collection techniques used the Kirpendorf Technique (2004), namely physical units, reference units, and also thematic units. From this research, specialization is the most dominant dimension in Zharif's personal branding, which he builds by uploading educational content and tips related to homebody workouts and calisthenics, as well as motivation to improve himself to become a better person physically and mentally.