Skripsi

PENGEMBANGAN MEDIA FLIPBOOK UNTUK MENDORONG PARTISIPASI REMAJA DALAM PROGRAM POSYANDU DI DESA SAKATIGA KABUPATEN OGAN ILIR

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Sustainable marine and fisheries development is a crucial strategy for promoting equitable development and improving prosperity within a region. A blue economy approach, which integrates economic, social, and environmental values, is highly relevant for strengthening this sector. Corporate social responsibility (CSR) programs are one strategic tool in achieving this. This study aims to analyze the perception and participation of the community, as well as to analyze the factors of community perception that influence their participation in the Belida Musi Lestari CSR Program; a project for the conservation of belida fish and the development of sustainable fisheries agribusiness. This study uses descriptive quantitative method and inferential statistical through an observational survey, interviews and questionnaires to 100 respondents from the productive age community in Sungai Gerong Village, Banyuasin Regency, South Sumatera Province and was conducted in September-October 2025. Perception and participation levels were analyzed using a Likert scale, with the results grouped into five categories. Multiple linear regression analysis was then conducted to determine the perceptual factors influencing participation. The results showed that the community had a positive perception of the program and actively participated in the program. The results of multiple linear regression analysis show that all perception variables simultaneously have an effect on community participation at all stages of the program. Partially, the perception variable that have the most significant influence on their participation in the overall program are the quality of the company’s relationship with the community and the credibility of CSR.

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Detail Information

Series Title

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Call Number

T1961332026

Publisher

Indralaya : Prodi Studi Magister Agribisnis, Fakultas Pertanian Universitas Sriwijaya., 2026

Collation

x, 66 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

338.107

Content Type

Text

Media Type

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Carrier Type

-

Edition

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Subject(s)

Prodi Studi Magister Agribisnis
Agribisnis Perikanan

Specific Detail Info

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Statement of Responsibility

TUTI

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