Skripsi
DAMPAK AKTIVITAS CONTENT CREATOR IBU RUMAH TANGGA DALAM MENINGKATKAN KESEJAHTERAAN KELUARGA (STUDI KASUS DI DESA TANJUNG RAJA SELATAN)
The development of digital technology and social media has created new opportunities for housewives to engage in economic activities, particularly through their role as content creators, which has the potential to improve family welfare, especially in rural communities such as Tanjung Raja Selatan Village. This study aims to analyze the impact of content creator activities carried out by housewives on family welfare. This research employs a qualitative method with a descriptive approach, involving housewives, family members, and community leaders as informants selected through purposive sampling. Data were collected through in- depth interviews, observation, and documentation, and analyzed using data reduction, data display, and conclusion drawing, with triangulation to ensure data validity. The results show that content creator activities have a positive impact on family welfare, as indicated by increased income, fulfillment of basic needs, improved self-confidence, expanded social interactions, and enhanced quality of life. Keywords: Content Creator, Housewives, Family Welfare, Digital Economy, Empowerment
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