Skripsi
ANALISIS PENERIMAAN PENGGUNA TERHADAP APLIKASI TIKET ONLINE PADA ACCESS BY KAI MENGGUNAKAN METODE TECHNOLOGY ACCEPTANCE MODEL(TAM)
The development of information technology has encouraged people to use mobile applications, including Access by KAI for train ticket reservations. Although it has many features, there are still user complaints that indicate that acceptance of the application is not yet optimal. This study uses the TAM method to examine the influence of ease and usefulness on attitudes, intentions, and actual usage. The research uses a quantitative approach with a questionnaire based on TAM variables. The analysis was conducted using SEM-PLS with SmartPLS to test the relationship between variables and measure user acceptance in a systematic and measurable manner. The results show that most of the relationships are significant. Perceived Usefulness and Perceived Ease of Use influence Actual System Use. Actual System Use influences Behavioral Intention, and Behavioral Intention influences Attitude Toward Using. However, Perceived Ease of Use does not significantly influence Perceived Usefulness. User acceptance is more influenced by perceived benefits and direct usage experience. Ease of use increases actual usage but does not influence perceived benefits. The benefits of the application are the main factor in continued usage.
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